A paid search campaign such as Google Adwords is the fastest way to get traffic to your website. However, this is a short-term solution and it forces you to pay for each click meaning – if you don’t do it correctly you might be losing thousands of dollars each month.
Google Adwords can be an amazing marketing tool if the keywords and campaigns are optimized correctly. Even better it will help generate valuable stats for certain keywords and how they perform as far as the conversions go. This can be used to strategize or optimize your SEO campaign.
How to set up Google Adwords the right way? First, we create a keyword database with the most valuable and profitable keywords for your business. This information is gathered from multiple sources such as competitors. Second, we create and optimize your ad copy and improve your quality score. Third, we keep adding new keywords, optimize your CPC, track performance every month.